WTF: The “Face weaves” edition

On 14/10/2014 by aanglano

Women are known for using all kinds of make-up and props to achieve a certain look: mascara, fake eye lashes, extensions, lipstick, creams… You name it, we’ve used it. And no matter how much Dove wants us to be natural and love ourselves, hipster or not we love them toys that make us pretty.

Men on the other hand… It’s a different story. Most of the time whatever they use is a present from their girlfriends or worse, from their mothers. Marketeers are still scratching their heads, trying to figure out what can push them to spend more dinero on grooming products.

Well, our hipsters did it again. Unlike their plebeian counterparts, hipster dudes care about the way they look. But not everything, really, there is something they really, really care about: facial hair. Dali moustaches, goatees but most importantly:

the BEARD.

But beard not only is hard to grow, it’s even harder to give it an original look, since now too many people are sporting the hobo-beard look (read: lushy, seemingly unkept massive beard).

Luckily, marketeers clapped their hands and found the solution to their problems: ‘Face weaves’. Yup, that’s how they’re called.

THE FACE WEAVE

Screen Shot 2014-10-14 at 16.04.53

 

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They’re basically extensions of facial hair that you glue onto your face. On top of giving immediate results with no efforts (bye bye itchy studs), the “face weaves” have a particular cut that – while being very popular in Pakistan – hasn’t yet been sported in Williamsburg or Bushwick, let alone in Le Marais.

Leave a comment for a “Face Weaves” giveaway! We know you want one ;)

Screen Shot 2014-10-14 at 16.06.30 pakistani beard

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