Who said elderly and fashion only rimes with old pullovers, house slippers and aprons?

Well, the men and women we’re going to show you right now will prove those clichés’ wrong. Let us introduce you to the amazing “ Advanced Style ” project, by Ari Cohen.

Last month we were telling you about how badass grandmas had become icons for the new generations. Among those famous ladies, we told you about Jacquie Murdock, who had been modeling for Lanvin’s 2012 campaign. Well, she’s just one out of many examples of elderly who definitely deserve to be part of all those “street fashion” websites that have sprouted during the last decade (Streetpeeper, The Sartorialist…). Unfortunately, “senior” models represent only a very small percentage of the pictures taken. One man, Ari Cohen, decided to offer fashionable seniors a place to show us all that, just as good wine, style can actually get better and better with ageing.

He created the blog called “ Advanced Style ”, and here is how he describes his project :  “I roam the streets of New York looking for the most stylish and creative older folks. Respect your elders and let these ladies and gents teach you a thing or two about living life to the fullest. Advanced Style offers proof from the wise and silver-haired set that personal style advances with age”. By looking at his beautiful shots, you can only be amazed at those persons that emanate class and distinction. And fun. And joy. And much more.

As an appetizer, here are some of the clichés we particularly enjoyed:

Advanced Style best clichés

Ari Cohen was actually the one person who led Jacquie Murdock to be part of the Lanvin campaign. He noticed her as he was walking down Union Square, stopped her and asked if he could take a picture of her. As reported by Jacquie herself, here is what happened next : “I said ‘For what?’ He said he had this website called Advanced Style for elders who are stylish. The jacket I had on was from Paris, and I threw my hands in the air and said ‘Ta-da!‘”. Ari later told her about the opportunity with Lanvin, and… ta-da!, as Jacquie would put it:

Jacquie Murdock for Lanvin

But the “ Advanced Style ” story doesn’t stop here. The blog actually led to a documentary, whose synopsis couldn’t be more inspiring for us : “ Advanced Style examines the lives of seven unique New Yorkers whose eclectic personal style and vital spirit have guided their approach to aging. Based on Ari Seth Cohen’s famed blog of the same name, this film paints intimate and colorful portraits of independent, stylish women aged 62 to 95 who are challenging conventional ideas about beauty, aging, and Western’s culture’s increasing obsession with youth.”

Come on, watch the trailer below, and listen to those fantastic women. Seriously, we just fell in love with them in less than 2 minutes:

And apparently we’re, not the only ones:

Just watched @_AdvancedStyle and I am DYING over these goddesses! Such an inspiration. Fabulous, adventurous and rocking it in every way.

— Veronica Varlow (@veronicavarlow) January 28, 2015

When I grow older I want to be every women in the @_AdvancedStyle film. LOVED this documentary!!! Every single second!!!

— Alicia Elmore (@adelmore) December 7, 2014

Remember, some food for thought: “I never wanted to look young. I wanted to look great”…

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