The Evolution of TV Advertising, from Offline to Online

by Norah Ababatain

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The very first TV ad appeared in 1941 during a baseball game on a local New York channel. The 10-second ad cost a four dollars and completely revolutionized television! It was an ad for a luxury watch company called Bulova. Due to the great success of the Bulova advertisement, other companies began to realize that they needed to jump on board with their marketing and started creating TV ads as well. By 1948, many additional advertisers were using television spots to reach the large audience on television.

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Word on the Street: Gabrielle’s Choice

Word on the Street Episode III: Gabrielle talking about her Sophie’s choice!

This time, “Word on the Street” offered you a sit-down talk with one distinguished guest, one of the most popular lecturers in SciecesPo Paris, Gabrielle Longmate. She is lecturer of “Networking the net: How social media, blogs and the Web 2.0 engage an active audience?” at Sciences Po Paris, and she is a well-known blogger and creative writer as well.

Let’s watch her talking about TV that she knows.

Word on the Street: Shows to keep an eye on – Emilie

Word on the Street is BACK!

TOPIC OF THE WEEK: SHOWS to keep an eye on!

This time we are happy to have Emilie Stanton, student at Sciences Po Paris, talk to us about her favorite TV shows that are returning for yet another season, and a few new series that we’ve been hearing a lot about!

Which of the following TV shows that Emilie talked about you would like to watch?

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Where to find the TV shows you like? How to watch them the easiest way? Also read this: ….

 

Introduction to the new ways of watching TV

House of Cards, Orange is the new black, Game of Thrones… All these big titles we bet you all know and probably each one of you has already watched. Nowadays, we are lucky to have more and more well-produced (costly perhaps) and fascinating TV series for our daily entertainment. Taking Game of Thrones as example, the average cost of making one episode is $6 million, whereas this year’s (and last year’s) Emmy winner Breaking Bad episodes cost around half of that figure. As we are enjoying these cinema-quality hours of TV shows via TVs, tablets or even smartphones, there’s always a question about how we could do in order to make our watching experience easier and more enjoyable?

Everyone understands that we are now living in the so-called multi-screen age.People find it harder and harder to get undivided attention and stay focused on one screen at a time. You want to watch House of Cards on TV while chatting with your mates on Twitter using your phone? No problem! Because it is the time for connected TV to redefine the home entertainment and rebuild your living room (or dorm room). Continue reading