by Norah Ababatain
The very first TV ad appeared in 1941 during a baseball game on a local New York channel. The 10-second ad cost a four dollars and completely revolutionized television! It was an ad for a luxury watch company called Bulova. Due to the great success of the Bulova advertisement, other companies began to realize that they needed to jump on board with their marketing and started creating TV ads as well. By 1948, many additional advertisers were using television spots to reach the large audience on television.