After acquiring right to popular Chinese movie “Crouching Tiger, Hidden Dragon”, does Netflix want to dominate the movie industry as well?
Ronak Hegde
Netflix is one of the rare companies who have not only managed to renew their business propositions but also reinvent themselves from time and again. It is remarkable to see a DVD-Mail-Delivery start-up achieve such economies of scales from constantly evolving and adapting to the changing times. Continue reading
by Norah Ababatain
The very first TV ad appeared in 1941 during a baseball game on a local New York channel. The 10-second ad cost a four dollars and completely revolutionized television! It was an ad for a luxury watch company called Bulova. Due to the great success of the Bulova advertisement, other companies began to realize that they needed to jump on board with their marketing and started creating TV ads as well. By 1948, many additional advertisers were using television spots to reach the large audience on television.
Read ahead to find out what we think about HBO’s new stand-alone service and learn why you should care. And don’t forget to test your HBO savviness below… you might just be surprised!
You may have heard, you may have not – but for all those cable television subscribers out there who are simply sick and tired of having to pay for hundreds of channels that you never watch – the time has come!
Attention my fellow cord-cutters and cord-nevers, I have some news.
HBO CEO Richard Plepler recently announced that the company will be launching its very own “stand-alone, over-the-top HBO service in the United States” next year!
What does this mean for us? Basically that you’ll be able to buy HBO without having to pay for a cable subscription – so go ahead and say it: SAYONARA Dish Network, Comcast, DirecTV!
Or wait a second… maybe cable companies shouldn’t start digging their own graves quite yet. Continue reading
Ads.
Ah, that terrible, terrible word. Who hasn’t researched a million ways online to try to avoid those little interruptions during their season catch-up binge-watch?
The fact is, online video ads are here to stay. Not only are people apparently more receptive to them, but they also have a higher impact on viewers. This makes them great for marketing folks at your lovely local conglomerate. In fact, online video ad revenue spend is growing faster and faster, having overtaken broadcast TV in April this year (and cable TV before that).
Honestly, though, most of us wouldn’t mind a few strategically placed, well-targeted, or entertaining ads. After all, we understand that the episode that we’re streaming free has to be paid by someone, somewhere, and ads are a relatively harmless form of currency.
Still, that doesn’t excuse advertisers for just slapping them on every available surface — or even, at times, creating artificial breaks in episodes just to serve ads. Continue reading
Word on the Street is BACK!
TOPIC OF THE WEEK: SHOWS to keep an eye on!
This time we are happy to have Emilie Stanton, student at Sciences Po Paris, talk to us about her favorite TV shows that are returning for yet another season, and a few new series that we’ve been hearing a lot about!
Loading ...Where to find the TV shows you like? How to watch them the easiest way? Also read this: ….
You’re sitting on your couch with laptop ready, candy on the side, gearing yourself up for some marathon TV watching. Today, you decide, is the day. You’re finally going to watch all of Season 1 of that hilarious new comedy that all your friends have been raving about.
You open your internet browser, and pause. Wait, what now? You know that most shows are available online completely legally, but you’re not really sure of how to make your way around the proliferation of services.
House of Cards, Orange is the new black, Game of Thrones… All these big titles we bet you all know and probably each one of you has already watched. Nowadays, we are lucky to have more and more well-produced (costly perhaps) and fascinating TV series for our daily entertainment. Taking Game of Thrones as example, the average cost of making one episode is $6 million, whereas this year’s (and last year’s) Emmy winner Breaking Bad episodes cost around half of that figure. As we are enjoying these cinema-quality hours of TV shows via TVs, tablets or even smartphones, there’s always a question about how we could do in order to make our watching experience easier and more enjoyable?
Everyone understands that we are now living in the so-called multi-screen age.People find it harder and harder to get undivided attention and stay focused on one screen at a time. You want to watch House of Cards on TV while chatting with your mates on Twitter using your phone? No problem! Because it is the time for connected TV to redefine the home entertainment and rebuild your living room (or dorm room). Continue reading
